reducing file size of animated gif web banner


I need to create a 728x180 animated banner for web ad,it has to be specifically weigh 40K, i used photos in creating the banner. How can i reduce the weight without losing quality of the entire thing? right now it is 100+ kb and i can't do anything without destroying the quality.

10/13/2016 9:36:00 AM

People want it all. Nice, big, smooth, cool, pretty, slick and 40k... You can not have it all.

To reduce a file size you need to choose something, maybe a cuple of things:

  1. Reduce the dimensions.

  2. Make the design flatter. Posterize the photos without using dither.

  3. Reduce the total number of colors.

  4. Reduce the total number of frames.

  5. Reduce the area where the animation occur.

  6. Save only the place where the animation happens, not the entire frame.

  7. Be sure the total animation share the same palette. Sometimes you have different palettes on diferent frames.

10/13/2016 1:09:00 PM