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Is company permission necessary for changing the color of a logo?


Question

I am designing a series of landing pages for a company I work. There are a number of other company's logos included and the design would look much better if the logos were grayed out. From looking at each company's brand guidelines, I see that most allow for this apart from a few, but my managers insist that company permission is necessary for this.

Is this true?

If not, what's the best way to argue for this?

i.e. the argument that this is a fairly common practice doesn't seem to stick

2016/04/14
1
6
4/14/2016 6:07:00 PM

Follow the brand guidelines. They are there for a reason. I know it sucks but that's how it is. If you spent hours of your life creating detailed brand guidelines just for people to ignore it, you wouldn't be happy (I'm not anyway).

If there aren't any brand guidelines (you should actually request these, not just search the company's website) then by all means go ahead. If you are working with a group of logos with different guidelines, I would suggest consistency—if any of the brand guidelines you are working with don't allow you to do what you want, don't do it at all.

2016/04/15
5
4/15/2016 12:04:00 PM