How to produce a ripple effect like this?


I have been seeing these materials, so I would like to know the exact steps how to reproduce something like this.

I've tried to reproduce this creating a mesh of horizontal wavy lines in Illustrator, using Blend/Make option and creating another text layer on top but the result it's pretty far away from the exposed image. Any thoughts?

enter image description here

3/3/2016 2:21:00 PM

Accepted Answer

I suppose if you put some more work in it you can get better results. I spent maybe 10 minutes and got this:

enter image description here

The approach was:

  • type your text. I suggest doing words as separate objects.
  • Apply Object > Envelope Distort > Make with Mesh and in my case just set to 1 row and 6 columns - the number of columns will vary with the amount of "folds" you want.
  • Pull some of the anchor points up and down, adjust the handles to make smooth curves
  • add the shadows: I made rectangles with a dark gradient and set the opacity to "Multiply". Also added an effect "Gaussian Blur". Change the opacity % and the blur amount for smoother / sharper shadows.
  • repeat for the other words.

That's all. Below is my mesh (selected) and the shadow objects (there's only 3, you might need more)

enter image description here

8/16/2016 10:11:00 AM

I'm pretty sure the provided effect was done in a 3D software. It will give you the most accurate and best results that way.

However, there are few ways to imitate similar effects in Photoshop. It all depends on how much time you want to spend on creating it.

Things you need:

  • fabric folds image (for raster images) - silk is probably the best in this case as it will give you a smooth finish

Ways to do it (from the most recommended to the least recommended - by me ofc.):

1) Use of 3D software (Maya, 3D max, etc. - Blender is free to use) - best results, very high quality, most control overall.

2) Font + pen tool: This would be my choice if no 3D software is available. And if I had plenty of time to create it. You still have a lot of control over it and you can overexaggerate the effect manually if needed.

Basically, I would put the folds image as my background. Then I would choose my font and put it on top. Scale it to the size you need. Cut into pieces and put in the flat areas where necessary, use the pen tool to create folds. At the end make the entire text into a smart layer. Then move the background layer on top of the text, change it to a clipping mask to apply to the text only (that will give you shadows only on the text). Of course, you can change colours to your liking at any time inside the smart layer

3) Use Filter -> Distort -> Displace: Big pro of this is that it can be very fast. Although, not much control, it all depends on the background image. The results vary from very good to cheap looking (depends on how effective you are with your tools) - not bad tutorial >>HERE<<

4) Use any kind of Warp/transform tools: Not recommended at all. It is possible to do it with multiple warp transforms. However, it would be a very painful thing to do IMO. it would only work if you have a small fold

Hope it helps you

Regards, Tom