Logo Sub Category Name or Logo Sub Brand Design


I'm looking for the technical term if there is one of when brands have a sub category or sub brand and they alter their logo slightly. I'm looking for some inspiration of this online of how it's done.

Virgin provides on example of this:

Virgin logos

Some other example of what I mean: , Asos Curve, Violeta by Mango, Vera Wang Princess, Love

So what do you call this when a brand does this to their logo?

7/15/2015 6:03:00 PM

Accepted Answer

I would call this a "range" of their main brand or "subsidiary brands". So Virgin's Active range or Vera Wang's Love range.

6/25/2015 9:45:00 AM

Collateral Branding is often the term used for items used that have a similar, but different, brand for the same company.

Collateral Marketing means items being used to sell.. ads, flyers, brochures, etc.

Collateral materials means identity items, cards, letterhead, etc.