Logo Sub Category Name or Logo Sub Brand Design
I'm looking for the technical term if there is one of when brands have a sub category or sub brand and they alter their logo slightly. I'm looking for some inspiration of this online of how it's done.
Virgin provides on example of this:
So what do you call this when a brand does this to their logo?
I would call this a "range" of their main brand or "subsidiary brands". So Virgin's Active range or Vera Wang's Love range.
Collateral Branding is often the term used for items used that have a similar, but different, brand for the same company.
Collateral Marketing means items being used to sell.. ads, flyers, brochures, etc.
Collateral materials means identity items, cards, letterhead, etc.