One of the clients I'm working with insists that my work with her stays confidential, she doesn't want her company logo nor their name to be shown on my designs when posted on Behance.
Is it normal or there's something behind that?
I'm new to freelancing and I worked with her on three projects; and I'm not sure If this is normal, but I really want to publish these works in public.
Some companies are very snobby about who does work for them and for others. And therefore may not want (with respect) a new, unknown freelancer laying claim to their (potentially big) brand.
Lets say for example IBM had a new logo and brand designed, you would expect them to go to a big, expensive design house in New York. But if it became apparent that one of the office guy's Mrs did it as a favour, it would make IBM look cheap.
Another reason is that she may be selling this work on in her own name and want all the glory.
Another common issue is, that by posting their content on Behance in your name, their brand is on a platform they can't control. It may be difficult (even borderline Quixotic) in our age, but many organisations try hard to keep complete control of all uses of their brand.
Worries can include:
This all might be hard to understand if you grew up with social media and the noisey chaos of the internet. You might be thinking "But anyone can post anything, anywhere, at any time!".
But many people don't see it that way: many people are used to being able to control where their brand appears, expect to be able to control where their brand appears, and will instinctively say no to their brand appearing in a context they can't control.
You could argue they're like King Canute trying to hold back a rising tide, and in many cases I'd agree with you, but it's possible to understand why they feel the need to try.
As for reasoning with them: good luck, you'll have to somehow convince them that there's a business benefit to them that outweighs the risks they imagine. By far the best way is to have had a standard low-key line in your contract stating that you have the right to feature work in your online and offline portfolios (plural). Then it's their imagined risks, vs your real legal contract.