How come my text looks like it is not dead centered?


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I can't figure out why the text is not in dead center of my black screen. Looks a bit up. It have been entered with the align tool, but for a reason or another, to me it looks a little bit up.

3/17/2015 6:10:00 PM

This is an optical illusion.

The weight of the lower text is pulling your eyes even when not focusing on it. Its a concept called "optical center," which is well documented. The mathematical center will never look properly centered. This is where knowing software isn't the same as knowing design.

here's a quick demo.

Demo of opctical center.

this article covers it pretty well.

4/11/2019 6:04:00 PM