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Many successful web startups have blue branding: is this a reflection of something?


Question

Looking at the first page of the most successful Web-based startups of the last 10 years (e.g., Facebook, Instagram, Twitter), we see the extensive usage of the color blue. In terms of the graphic design, is there any technical meaning behind the color blue (e.g., social interaction, trust, 'coolness')?; or is it just a coincidence?

2015/02/16
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2/16/2015 3:30:00 PM

Accepted Answer

According to Google, blue is:

Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Blue is considered beneficial to the mind and body.

All good things, and generally things that companies want to be associated with. Here is a neat article that's asking the exact question as you. Why do so many brands use Blue as their base colour?

The article looks at a study done by Emblemetric that traced the colors used in brands since the 90's. The study found that red had the lead in "most used color" until recently (about 2005), when blue overtook it. The author notes that while red denotes "passion and love", it also denotes "war and danger", things that social media (and other internet based companies) companies want to avoid.

Denoting power was something that companies wanted to do in the 90's to make people want their stocks. They largely ran operations behind closed doors, which was all well and good up until the internet came around. Now people could share the horror stories and companies can't sweep these reports under the rug. They're losing power, which is a red attribute. Now companies would rather show trustworthiness, loyalty, confidence, intelligence, truthfulness, stability and wisdom, all blue traits.

The internet is forcing new, more honest traits on companies, and the companies want to denote these traits to their customers as much as possible. Which is why so many of them are using blue as a base color.

2015/02/16
19
2/16/2015 3:57:00 PM

It's a reflection that a lot of logos are blue is all. Blues and Reds tend to be the popular colors these days. And, really, they've been popular colors for logos for a long time.

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In addition, I'm not sure what you define as a successful web startup, but note that today's startup world is mostly a bunch of people pumping out as many ideas as they can as fast as they can hoping one of them sticks. There's not necessarily a ton of thought going into these brands identities out of the gate. A lot of it is 'copy the last successful idea and then move on to the next'.

I'm not saying there's plagiarism or anything like that, but there's not likely a whole lot of 'color psychology' involved. It's more likely "Blue? Blue is nice. Sure, go with that. Done."

2015/02/16