Help with designing a billboard


I have designed brochures and marketing materials in the past, but a friend of mine in a town association asked if I could create a billboard. I know InDesign and Photoshop, and am limited in Illustrator (which I would have to get a trial of anyway). This was all that I was provided:

"Artwork would need to be 1/2" = 1' scale, please provide a small bleed on all sides indicated with crop marks or guidelines. Hi-res files at least 300 DPI at artwork size. Everything is digitally printed so you can include photos, 4color process."

I don't know if I should set this up in InDesign or Photoshop?

I can add photos as one of the example but I'm not sure which one will be best to work in.

It says 1/2"=1' scale, Hi-res files at least 300 DPI at artwork size.

When creating my document what do I need to set the dpi, Height/Width, bleeds, etc.?

1/21/2015 9:26:00 PM

I've done large-scale graphics before (trade show displays). I created a reference/approval file at 10% size, and the final size that's sent to the printer was at full size. The printer, however, only wanted 150 dpi images (at full size). The stuff came out beautifully.

I have not done billboards - if you can find out from the person who gave you the gig who the printer is, you can contact them directly. A lot of time they will have a downloadable template for a variety of design software.

1/21/2015 7:47:00 PM