Standard logo dimensions and format?


Question

Are there any standards I should know about when designing a logo? I'm making a website for someone, I've gotta pretty kick-ass logo design going but I'm constantly redoing it when I have to resize it for different situations and I know this can't be right..

What are the dimensions for making a logo for the first time (using Photoshop)?

Do you make it over (re-write text for example) to cater different dimensions? I now know that merging and converting to a smart object gets rid of a lot of pixelation but it can still only be stretched so far before looking blurry.

Is importing into Illustrator and making a vector better?

This logo will be printed on clothing as well as being displayed in a range of sizes on pamphlets and the website.

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1/30/2015 3:42:00 AM

First, there is no standards "dimension" for designing a logo however you may think about logo "Proportions" which mean the ratio between the width and height. is it 1:1 , 1:6 , 1:2 or 3:4 ? ... etc. and when you render your logo to its final dimension you could scale it to any size you want.

So the question you have to ask to yourself: what proportion should my logo want to be? and the answer will be in the function of the activity that present your logo. is is a logo for cars company? or a logo for a school ... etc?

Second, when designing a logo, it is preferable to designing it using a vector graphic software, so you can change lines, colors, proportions and export it to any scale easily. also it will easy to render your logo in various color mode to suite web, T-shirts, stationary ...etc.

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1/2/2015 9:18:00 AM

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