Are these logos too similar?


Hi there after finishing the logo for a sports clothing brand I thought it was too similar to something and I went looking and found this USAF logo, what do you think? The Bulldozer logo is meant to look like a bull, and the USAF logo is wings. Are they too similar to use?


9/18/2014 8:55:00 PM

Accepted Answer

Simple While they share similar overall form, they are clearly different both in concept and execution.

Unfortunately, neither Matt nor myself are correct. It's really an opinion based question.

Will the airforce sue you over your logo? Highly unlikely. For starters, I doubt the two companies are competing. I don't see any intentional attempt to mislead the consumer. The concepts are quite different. I could go on.

9/18/2014 2:51:00 PM

For me when I look at your logo at a glance and from a distance I would say yes. If I look at your logo while driving down a road when its on a sign and not reading what it says it would remind of the air force. Look at them from a distance:

enter image description here

Some ideas to improve it:

  • Change the direction
  • Fill instead of outline some areas
  • change from a bird like appearance

The bigger question you should ask yourself is how does that symbol reflect Bulldozer Aesthetics. Also, you spelled it Asthetics when spell checker tells me it should be Aesthetics