Best file format for text logo for use in Word, Web, PDF


I have no previous knowledge in graphics at all. I decided to re-create our company logo using adobe illustrator since that's what everyone said would be best. I would use this logo on Microsoft Office and Word Perfect Documents that I would later print to Adobe PDF. I have messed around with several options but haven't figured out the right combo - mainly because I don't understand it all. I want to export my file to several different sizes and formats. PNG, JPEG.. will be used for web as well... I cant seem to smooth the edges of the text when the word (and word perfect) file is printed to PDF. It looks jagged and the left edge is cut off. What am I doing wrong?! JPEG File:enter image description here

Prints to PDF from Word like this: Test Logo w Word

9/3/2014 8:07:00 PM

  • Open file in Illustrator
  • Choose File > Export
  • Select PNG from the format drop down
  • Click OK
  • Choose High (300ppi) from the Resolution drop down
  • Choose Type Optimized (Hinted) from the Anti-Aliasing drop down
  • Choose Transparent from the Background drop down
  • Click OK
  • Launch Word
  • Open Word document
  • Choose Insert > Photo > Picture from File...
  • Select the PNG you just exported
  • Choose File > Save As...
  • Choose PDF from the Format drop down
  • Click OK

Seems to work fine for me.

Microsoft products actually prefer png over jpg when possible.

9/3/2014 11:24:00 PM