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Email signature hell--How to include a logo image and have it stay sharp?


Question

I found a couple useful threads on this forum with respect to the issues posed by (displaying) images in email signatures-- here, for example-- and I've searched all over the web, but still have not found a good solution that sufficiently addresses the problem. A client of mine would simply like his company's logo included in the signature of his emails, and the issues I've encountered can be summarized as follows:

  1. I can export a rasterized version of the logo from AI at actual size, and it will look sharp on the desktop but pixelated/blurry on hi-density (e.g. "retina") displays such as the iPhone.
  2. As suggested in the thread I referenced, I can export the logo at 2-3 times the actual, displayed size to target the hi-density displays, but the logo will then look soft on non-hi-density displays when it is scaled down. This is a particular problem in this instance as the logo contains text, which looks terrible when juxtaposed with actual text in the browser/email client.
  3. I've considered .svg as an option, but apparently the support is not great; and in this case I'm assuming the vast majority of the users reading this client's email will be using Outlook, so something that only renders properly in iOS/webkit/etc is not a viable option.

I'm at a loss at this point and wondering if there is any other possible option out there. I'm not sure, for instance, if it's possible to implement a hi-density image with lo-res fallback in an email signature?

Any suggestions/insights here are much appreciated. It's bordering on comical how difficult this task has turned out to be.

2017/04/13
1
11
4/13/2017 12:46:00 PM

If I were you I'd abandon the Idea. Hires handling is the least of your problems, because there is simply no support within E-Mails.

But the problems start earlier. Most email clients strip out images and add a button where the user can activate the images. All this fuss for just a logo is just too much of a hassle.

I would just write the sig with plaintext and thats it.

But maybe you don't want to give up so this could be something for your

Or use this technique:

http://blog.mailchimp.com/keep-high-density-displays-from-uglifying-your-emails/

2014/08/11
8
8/11/2014 8:51:00 AM