Should graphics meant to be wrapped around a cylinder be stretched to compensate?


I am designing a 1:1 height-to-width circular graphic to be printed on a mug. However, when printed on the mug, the graphic looks noticeably squished and oval-shaped as a result of the mug's curvature. This applies to any situation where a graphic is wrapped around part of a cylindrical shape.

Should I squish the design out wider to counter this skinny appearance or should I should leave it as is? Which is good practice? What is usually done in this situation?

4/20/2014 10:32:00 PM

Accepted Answer

For a logo on a cylindrical mug? No you should not distort.

That would only make your circle wobbly from a slightly different angle. In fact, from another angle it would look like a blob. We have no problem accepting this copyright C as a circle. If it was, from this angle, a perfect circle, our minds would be a little confused.

enter image description here

It looks wrong, the circle is kind of "falling out" or "off": enter image description here

The mug is a 3D object, and will therefore never be 2D. Our brains are masters of navigating 3D space, and if you tinkered with your circle logo, you will only create Dali-ish melting clock.

Consider streetart. They are heavily distorted to compensate for angle. That is why they only work when viewed from one specific angle. enter image description here

enter image description here

4/20/2014 11:19:00 PM