What file type should I use for a logo when exporting from Adobe Illustrator?


I'm a fine artist, new to Adobe Illustrator. I'm in the process of designing a logo for a company using Illustrator. What type of file should I send them when all is completed, so they can use this logo in whatever way they choose?

I know Photoshop fairly well, but Illustrator is brand new to me. Slowly educating myself via Adobe's tutorials, but need to get this project done soon.

THANK YOU in advance for your help!

Also, and this is from my experience with PS, do I need to flatten layers in Illustrator before sending this to client? Please pardon my lack of Illustrator knowledge, I'm working on it! :)

3/28/2014 6:33:00 PM

Accepted Answer

I would say that you should always save and AI file as the primary source file and an EPS file as a universally editable format. These are ideal for printing, however for other uses you will need to produce a JPEG, PNG and possibly a TIFF.

  • AI, primary source file, use multiple artboards for variants
  • EPS, universal format for programs aside from Illustrator and other Versions
  • JPG print
  • PNG web format
  • SVG web format for responsive design
  • TIFF uncompressed print format
  • PDF print format

I have additional helpful information in this video. Why Logo Designers Use Adobe Illustrator

3/29/2014 1:20:00 PM

I'd send them some combo of:

  • EPS (the 'traditional' format. Most useful for printing)
  • PDF (the 'replacement' for EPS)
  • SVG (open source vector file format)
  • PNG (raster based image--useful for web)