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Can logos be made just by using a font rather than creating a logo image?


Question

Most people make logo by creating an image for it. I don't want that since I don't know Photoshop and I may make it ugly.

Can logos be made just by using a font rather than creating a logo image?

2013/10/14
1
6
10/14/2013 8:20:00 PM

Accepted Answer

Just use a font

I'd say no. That's not a logo, that's simply a line of type set using a font anyone can use. There's nothing identifying or unique about it. That is not a logo in my opinion.

Companies which use a typeface designed logo actually design the type. It's rare you'll ever see a company use some typeface which is straight from someone choosing a font in an application menu. That's not design. That's not a logo. That's just typing.

Can you create a logo which is type. Yes, absolutely. But it should involve more than simply picking a font.

2013/09/17
5
9/17/2013 6:36:00 PM

Certainly. As @Bakabaka already mentioned, many companies do this.

Here's a great example: enter image description here

But I'd also like to address another point:

I don't want that since I don't know Photoshop and I may make it ugly.

Don't just use plain text because it's easy, do it if it makes sense.

EDIT

Another thing to keep in mind is that you don't need anything complicated when it comes to logos. Look at the Target logo, which consists of some circles to make a target, and then they write their company's name with Helvetica.

2019/02/21