Why do most logos 'move' from left to right?


Question

I was browsing logo examples, which represent some not symmetric object (usually in movement, like - trains, cars, plains, etc).

And realized, that logos, where 'movement' is from left to right look more attractive to me (not considering other characteristics), than right to left.

Have you noticed it?

I have a suggestion, that effect of such kind of logos depends on each person brain leading hemisphere.

So my leading hand is right. That would mean that making this kind of logos move from left to right will make it attractive to absolute majority of people (70+%), and is better just from statistical point of view.

Do you know some researched-based information on these specific topic?

1
5
7/15/2013 6:58:00 AM

As DA01 suggested, this is related to reading direction. Because we, in the West, read from left to right, this direction corresponds in our minds to 'forward' and 'the future'. Right-to-left is 'backwards' and 'in the past'. This technique is also applied in photography and comic writing: models/characters facing right are going forward, either in direction or in plot. Characters facing left are reminiscing, being unproductive to the plot or are facing an obstacle.

You can use diagonals to appeal to this effect even stronger: a diagonal from bottom left to upper right is suggesting an upward graph or motion and is thus perceived as more positive that one from top left to bottom right.

In cultures with a right-to-left reading pattern (eg. Arabic, Hebrew), the effect is reversed. Left-to-right is backwards and 'past', right-to-left is forward and constructive.

7
7/15/2013 9:04:00 AM

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