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How do you call "Charte Graphique" in English?


Question

This is not really a translation question - more of a designer vocabulary.

How do you call the set of visuals, logos, designs, colors, fonts... that make a whole design project? In French we would call it "Charte Graphique", and I've seen some translate it to "Graphic Charter" but I think this is just a google translate translation.

Is there a word to describe this?

2013/04/21
1
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4/21/2013 1:01:00 PM

Accepted Answer

I usually use Visual Identity, which in french is Identité visuelle, another word for Charte graphique.

2013/04/21
4
4/21/2013 8:33:00 PM

I have not seen what would be considered an "official" term for this, but I would use either "design standards" or "design guidelines"*.

I often use this sort of thing when working with larger companies. If you're dealing with a brand, it has a few other names. Off the top of my head, "corporate identity", "brand identity", "branding guidelines", and "graphic identity" are a few that are common.

Some examples:


* While searching for examples of "design guidelines", it appears this is used more for architectural purposes, so perhaps that isn't the best choice.

2013/04/21