What font is used in the Best Western Hotels logo?


I'm interested in making a joke t-shirt for a friend that changes the text on the "Best Western" logo. Does anyone know what font that is (pictured below), or what font most closely simulates it?


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2/28/2011 8:25:00 PM

Accepted Answer

It's custom designed - the neat joins between B and W, and s and t didn't happen by accident - but looks to be based on ITC Century Std Bold Condensed.

Mockup of 'Best Western' text sample - you might need to click into one of the controls to get it to display correctly.

2/28/2011 7:57:00 PM

Unfortunately this image didn't work very well with WhatTheFont, I did a little adjusting to the image and passed it through again.

Unfortunately, I got no perfect matches, but here are some very similar fonts:

Whitman Display Comp Black

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Consort RR Bold Condensed

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Benton Mod Disp Comp Bold

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To the untrained eye, and without any comparison, I don't think anyone could tell the difference.